If recent buzz about blockchain is making your head spin, rest assured you’re not alone. Most retailers and brands are still trying to figure out exactly what blockchain is, the impact it will have on the retail world, and how to approach it.
Bitcoin and cryptocurrencies dominate the mainstream attention on blockchain; if you’re not planning to accept bitcoin as a payment option, you might think that blockchain is not relevant to your business. Think again.
This year we’re mixing it up at IRCE, hosting an Innovation Theater at the FitForCommerce booth (#1701) Tuesday 7th and Wednesday 8th. At FitForCommerce it’s our job to stay on top of new technologies and innovations, but keeping up with the latest and greatest takes time and resources – both of which are scarce for most retail organizations. In our recent Retail Executive Survey, we asked retailers about the things holding them back from innovating – budget, other priorities and lack of proven ROI tops the list with most.
Sometimes it feels like technology moves at 1000 miles per hour, changing our habits and how we interact with each other in the process. The consumer is in the driver’s seat and technology is giving the directions for where we are going.
Introducing The Innovation Spotlight Series – a series of reports that will provide digestible and actionable breakdowns of areas of innovation within retail.
Keeping up with and making sense of innovation is no easy feat. It takes time, expertise and resources.