Customer expectations are at an all-time high – and their appetite for innovation is outpacing retailer adoption.  Keep up with customer demands and you’re rewarded with greater loyalty. But in today’s retail reality it’s hard to keep up, even harder to get ahead and almost impossible to separate the wheat from the chaff.
Introducing The Innovation Office powered by FitForCommerce.


Keeping up with the latest and greatest takes time and resources – both of which are scarce for most retail organizations.

You need an organized and time-efficient approach to staying on top of cool innovations while navigating which emerging technologies will help your bottom line.

You need a partner who understands your business and can apply market knowledge and insights on innovative tools and technologies best suited to grow your business.

The Challenge:

  • Finding the right balance between “wow factor” and ROI
  • Focusing on opportunity costs vs. costly mistakes
  • Building the business case for emerging technology investments
  • Juggling under-resourced digital teams
  • Navigating an overwhelming vendor landscape

"Our future growth relies on competitiveness and innovation, skills and productivity...
and these in turn rely on the education of our people."

Julia Gillard


The Innovation Office helps you keep up with, make sense of and demystify innovation and emerging technologies in the retail industry.

Operating on the forefront of emerging technology, we focus on new categories of innovation and how they impact retail organizations. Through curation, detailed research reports, applied advisory, events and community resources, The Innovation Office provides a narrative to help filter and understand new technologies, how they impact the industry and what you need to consider before investing.

Think of The Innovation Office as an on-demand Chief Digital Officer or an extension of your internal research team.

The Pulse

Blockchain should be on your radar – here’s why

If recent buzz about blockchain is making your head spin, rest assured you’re not alone. Most retailers and brands are still trying to figure out exactly what blockchain is, the impact it will have on the retail world, and how to approach it.

Bitcoin and cryptocurrencies dominate the mainstream attention on blockchain; if you’re not planning to accept bitcoin as a payment option, you might think that blockchain is not relevant to your business. Think again.

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Paving the Way for Innovations at IRCE16

This year we’re mixing it up at IRCE, hosting an Innovation Theater at the FitForCommerce booth (#1701) Tuesday 7th and Wednesday 8th.  At FitForCommerce it’s our job to stay on top of new technologies and innovations, but keeping up with the latest and greatest takes time and resources – both of which are scarce for most retail organizations. In our recent Retail Executive Survey, we asked retailers about the things holding them back from innovating – budget, other priorities and lack of proven ROI tops the list with most.

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We’re Excited for Shoptalk

Sometimes it feels like technology moves at 1000 miles per hour, changing our habits and how we interact with each other in the process. The consumer is in the driver’s seat and technology is giving the directions for where we are going.

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The Innovation Spotlight Series

Introducing The Innovation Spotlight Series – a series of reports that will provide digestible and actionable breakdowns of areas of innovation within retail.

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Own the Future